Commissioned by Lasalle College of the Arts to design the branding identity and collaterals for their annual graduation show in 2018, our concept took on the direction of the idea of ‘Raw Gems’. This represented the graduating students
who were like raw gems, waiting to be discovered by keen eyes.
This took on the form of way finding signages, motion graphic, publication and collaterals as a school wide project.
Branding, Spatial Design, Graphic Design, Publication